Tuesday, November 10, 2009

Lamborghini Murcielago LP 640 Inspired Merediist Cell Phone by TAG Heuer

Up until recently, TAG Heuer was mostly known for its sport watches and chronographs but the famous Swiss company is now trying to make a name in the luxury cell phone market. And what a better way to do that than to team up with a specialized sportscar maker like Lamborghini to launch a limited edition handset Using its first mobile phone as a base, Tag Heuer came up with the Merediist Automobil Lamborghini that's said to be inspired by the Murceilago LP 640.

Housed in black titanium carbide coated 316L stainless steel casing, the hand-assembled quad-band GSM mobile phone packs a 1.9'' display made from 60.5 carats scratch-resistant sapphire crystal, a 2 megapixel camera (1,200 x 1,600 pixels), 2GB of memory, USB 1.0, media player, Bluetooth and roughly seven hours of talk time.

Add to that the Lamborghini logos and the exclusivity that comes from the limited availability as only 1963 pieces (in tribute to the year that Lamborghini's automotive division was founded) will be sold worldwide.

Neither Tag Heuer or Lamborghini have announced prices, but bear in mind that the standard Merediist starts at around $5,300 so expect to pay more for the Lambo edition.



Design and finishing

316L stainless steel case with Black PVD (titanium carbide) surface treatment

316L stainless steel specific Automobili Lamborghini finishing:

Satin & polished battery cover plate with black "Automobili Lamborghini" engraving

Satin plate with limited edition number engraved

Satin camera shutter

Polished side keys

Polished top and bottom bars deco

Backlit mechanical stainless steel keypad with black PVD coating

Automobili Lamborghini selection key on key ring

60.5 carats of sapphire crystal glass on dual display screens

Automobili Lamborghini ON & OFF animations, sounds, wallpapers

Dimensions: 112mm x 46mm x 15.5mm

Weight: 160g


Autonomy: 28 days stand-by, 7 hours talk time

Imaging: 2 megapixel high-quality camera sensor (CMOS low noise) digital

camera: 1,200 x 1,600 pixels

Image quality-maximising and colour rendering software

Mechanical, automatic preview-triggering sliding camera shutter

Image formats supported: JPEG, GIF, BMP

Audio: Music playback (MP3, AAC, AAC+)

Video: Video recording and playback (H263-AMR, MPEG4-AMR, MPEG4- AAC)

End-user memory: 2GB

USB 1.0 with mass storage for easy multimedia objects exchange with PC


Worldwide GSM network-compatible for best performance

GPRS class 10

Quad-band: covers all GSM countries


2 LCD screens:

Front screen: LCD, 240 x 320 pixels, 260k colours, TFT – 1.9''

Top screen: OLED, 96 x 16 pixels

Acoustics: separate earpiece for call mode; loudspeaker for handsfree,

ringtones and music playback

Long duration battery: Li-lon 950mAh


Phonebook: up to 1,000 contacts (multi-entries and Outlook synchronisation)

Messaging: SMS, MMS

Browsing: WAP 2.0

Application: JAVA 2.0

PC synchronisation: contacts, messaging, multimedia

Apps: World clock, alarm, agenda, calendar, currency converter,

chronometer, calculator

Voice recorder

Client e-mail


Bluetooth: headset, car kit and data exchange profiles

Single I/O connector for charging, data exchange and wired stereo headset

via standard mini-USB

Stereo Bluetooth for audio with compatible devices

USB connection

Built-in modem

Compatible with any operator/SIM card